The importance of using the right font in a design to promote a brand cannot be neglected. People often overlook them when they are unaware of their importance. Understanding its importance is crucial if you wish your visuals to deliver your brand’s identity.
Typography is a major element of the designing phase that speaks with your audience. If you are unaware of its usage, the message conveyed might differ from what you intended. In this blog, we have collected the importance of Arabic typography and will learn how it is important in branding. So, let’s get started.
The role of Arabic typography
A cultural connection
Arabic calligraphy has deep roots in Arab culture. In Islamic art and culture, it symbolizes spiritual and worldly existence. The philosophical and poetic implications of the Arabic script help preserve cultural identity in a fast-paced world.
This makes it a potential symbol of heritage and tradition. Therefore, it deeply resonates with the customers when they are incorporated into the brand design. The businesses can take guidance from the best services like Experts Designers and Printers or Logo Designers in UAE. They will help choose a design for the brand that is appealing and engaging and highlights the traditions of the Arabic culture.
Connection to the region’s value
The Emiratis aim to preserve their traditions, values, and customs. To achieve their target, they follow the trends of the market and stay within their traditions without losing their values. The Arabic typography in branding aligns with the cultural values of the public, bringing a sense of pride and authenticity. The value is maintained whether they are used as a public symbol, in local and international logos or in promotional materials.
For instance, have you ever seen Coca-Cola cans? They have translated the name of the brand from English to Arabic and shifted the brand name from left to right. This has maintained its aesthetic and the identity of the brand by valuing the Arabic calligraphy. Coca-Cola brand engages both languages with the same design and strengthens the brand identity on an international level.
Increases accessibility
Intentionally using the aspects of typography can open up your brand to a wider audience. The proper line and letter spacing distinguishes the text of the brand and makes it easy for people to create a lasting impression. The use of contrasting color combinations like dark-toned text with a light background is appealing to the eyes and the design is engaging in its way. Keeping the font simple and clear is beneficial for the audience with cognitive disabilities. For instance, the text Dubai in the logo design is the hidden Arabic word دبئی in the English word (Dubai) itself. The use of a color scheme is amazing and grabs the attention of the audience.
Therefore, use bold or underline the text that you want to emphasize so people can evaluate the text that needs special attention. Additionally, Arabic is the national language of the UAE, and a text that is their national is more easily understood by the local audience.
A symbol of pride
The use of Arabic typography in the identity of the brand is a powerful tool as it is taken as the pride of the UAE. The journey is beyond the linguistic representation. However, it represents the nation’s deep cultural and historical heritage. The Arabic script is the language that has deep roots in the identity of the Emiratis, and its addition to UAE branding is the commitment to preserving its heritage.
It helps promote the brand’s identity globally and maintain a balance between local and international recognition. For instance, the local airline of UAE, Emiratis is serving not as a source of air transport for the UAE. It serves almost all the countries of the world. The name of the airline is promoted both in Arabic typography and English. The UAE web designers have an advantage in the trending world. They have worked hard to design apps that can be used all around the world. Using services like Mobile app Design Services, Emirates has successfully launched its app that allows clients to access and collect all the important information related to the airline. This app also allows passengers to pre-book their favorite seats and check for the status of the flights.
Brands and government bodies reinforce the collection of pride and unity of the people. They draw their common language as a pillar of identity and continuity in the changing world. This allows them to improve their international market and emerge as a leading figure.
Bilingual communication
UAE is a multilingual country with a vast population. The local speaks the Arabic language, with international using English as the medium of communication. Businesses and governments need to promote their local businesses in both languages to target a vast audience. For instance, the Burj Al Arab logo uses a bilingual approach, combining the logo design with graphic symbolism and mixing Arabic calligraphy. The Arabic letters are blended in the shape of the building itself. They have beautifully extended the curve of the letter ج and combined both the words ج (Burj) and العرب (Al Arab), creating a simple curved line on the left side of the logo. The text is printed in both the Arabic and English languages. This makes it accessible to the complete segment of the population, be it the locals or internationals.
FAQs
What is the role of typography in branding?
Typography is important in representing the value and the tone of the brand. The audience determines the representation of the brand through typography. Therefore, understanding the psychology of typography is essential before promoting a brand image.
How Arabic typography is a symbol of pride for the locals?
The use of Arabic typography in the identity of the brand is a powerful tool as is taken as the pride of the Arabic-speaking countries. The journey is beyond the linguistic representation. However, it represents the nation’s deep cultural and historical heritage.
Why is the UAE using bilingual text to present its brand?
UAE is a multilingual country with a vast audience speaking Arabic and English. Businesses and governments need to promote their local businesses in both languages to target a vast audience. Moreover, setting up the business in the international market is possible if the text is promoted in English and Arabic.
How can Arabic typography promote a unique identity?
Using different Arabic script styles such as Naskh, Thuluth, and Kufi, brands can make font choices that best align with their brand personality and stand out from competitors.
The final comment
The role of Arabic typography is crucial in shaping the identity of the brands in the UAE. The text promotes the country’s rich culture by following modern trends.
Adding Arabic typography in the logos, government bodies, and businesses can promote pride and unity among the locals. The design will be aesthetically appealing and engaging while maintaining the heritage of Arabic calligraphy. It serves as a powerful tool in communicating the UAE’s unique mixture of traditions, innovations, and cultural pride. This promotes their ability to establish their business in local and international markets.